My Story: The Slow Decline, the Identity Shift, & the Rebuild

"The grief of a declining business isn't about the money. It's about watching an identity you built stop fitting." Maybe you've lived through your own version of a declining business. Where you're still showing up, still posting, still launching, but the numbers are trending in the wrong direction. → It wasn't a strategy problem for me. It was grief. I sat down with Ash McDonald on her Shamelessly Ambitious podcast for one of the most vulnerable interviews I've ever done—and I'm bringing it to you here. We talked about the small cracks that started to appear, the different types of grief I moved through in just the last few years, and what made me realize that I needed to shift my business entirely. This episode has been so well received already, and I know so many of you still need to hear it! → Follow Ash on Instagram: https://www.instagram.com/ashmcdonald/ → Listen to Ash's podcast, Shamelessly Ambitious: https://ashmcdonaldmentoring.com/podcast → Follow Meg on Instagram: https://www.instagram.com/meganyelaney/ → Get the full show notes (with all the links) here: https://meganyelaney.com/2026/10/12/origin-story-identity-shift-and-business-rebuild