E314 - Travis Geiger from WagerWire

On this episode of the Business of Betting podcast, Jeff Edelstein is joined by Travis Geiger, Co-Founder and Chief Experience Officer of WagerWire, to discuss the company's expansion into international prediction markets, why it's avoiding the U.S. market for now, and how prediction markets could reshape the future of sports betting.  Hear them discuss: WagerWire's move into international prediction markets after securing Gibraltar's prediction market and gambling intermediary licenses, and why the company is targeting the UK and Mexico first. Why WagerWire is choosing to expand internationally rather than bet on the outcome of U.S. regulatory battles, and how its global rollout could inform a future U.S. launch. The difference between traditional betting exchanges and prediction markets, and how the latter have made betting on everything from economic outcomes to pop culture more accessible. How WagerWire plans to tailor its prediction markets to local cultures, using country-specific interests, trending topics, and new ways to gamify events. Why WagerWire is taking a compliance-first approach to international expansion, engaging regulators before launching rather than operating in gray markets. How WagerWire's original secondary market for sports bets connects with its new prediction market business, including plans to use international markets to price buyouts of domestic sportsbook bets. Travis's journey from UCLA film school and Hollywood to co-founding WagerWire, and how his frustration with traditional cash-out options and sports betting media inspired the company. How WagerWire uses AI to identify trending conversations, surface relevant markets, and turn long-form content into short clips, articles, and social posts while keeping much of its editorial production human-led. The importance of market integrity and responsible gambling, including using technology to identify potentially harmful behavior, intervene when necessary, and connect customers with professional support. Travis's vision for making gambling more consumer-friendly, why prediction markets need stronger education and guardrails for younger users, and how storytelling and community initiatives like WagerWire Cares can help the industry make a positive impact.   ⚡️ Follow BoB on Twitter/X ⚡️ Watch BoB on Youtube ⚡️ Apply to be a guest here