From the Vault: Tara Falk on Building Cannabis Brands in the Real World, Season 2, Episode 17
What does it actually take to build a cannabis brand once the product leaves the warehouse? For this episode of The Canna Connect Show, we're reaching back to a conversation recorded in November 2025 with Tara Falk, founder of Aim and Fire. Tara has built her career around experiential and trade marketing, working across industries including tech, beauty, consumer products, beverages, and cannabis. Her work has taken her from retail activations and field teams to major events and festivals, g...