Why Collaboration Over Competition Multiplies Growth (with Chad T. Jenkins)

Send us Fan Mail Chad T. Jenkins launched more than fifty businesses before he decided to stop launching companies altogether. What he found was that the fastest growth never came from building alone. Chad, owner and CEO of SEEDSPARK and founder of SEEDSPARK CoLAB, joins William to make the case for collaboration over competition, and to show how the assets already sitting in your business become leverage the moment you combine them with someone else's. He walks through the VCR formula he learned from Dean Jackson, vision plus capability times reach, and unpacks how Kylie Jenner's lip kits and a single Nike and Tiffany collaboration prove the math. Along the way he explains the "exploded parts view" of an entrepreneur, the I AMs that make each leader unique, and why his task list has two columns instead of one. If you have been solving growth problems by hiring more or spending more on ads, this conversation offers a shorter road. Chapters 00:00 Meet Chad T. Jenkins and the exploded parts view 02:06 Growing up on a South Carolina farm with a bigger vision 03:36 Turning the search inward: what do I already have 05:45 What fifty-plus businesses taught him 06:22 Value creation is everything, and everything is a recombination 08:05 From operator to leverage partner for founders worldwide 09:27 Building the CQ assessment for a collaborative mindset 11:51 The I AMs: insights, abilities, and multipliers 15:14 A go-giver community where no one is allowed to sell 17:41 The VCR formula: vision plus capability times reach 23:23 Nothing new without a who 25:25 The Daily GRACE routine that keeps him sharp Books mentioned The Code to Collaboration by Chad T. Jenkins Friction Fuel by Chad T. Jenkins Just Add a Zero by Chad T. Jenkins The Go-Giver by Bob Burg and John David Mann Who Not How by Dan Sullivan and Benjamin Hardy Connect with Chad on LinkedIn at linkedin.com/in/chadtjenkins, explore the CoLAB at seedspark.com, browse his books at chadtjenkins.com, and pick up his new bestseller at codetocollaboration.com. Apply now to be a part of the High Capacity Leaders mastermind in West Palm Beach, Florida on November 9-10, 2026. Go to https://westpalm.highcapacityleaders.org/ for more information. Check out Dr. William Attaway's new show, The Appreciation at Work Podcast!   Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call: Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Connect with Dr. William Attaway: Website LinkedIn Facebook Instagram TikTok YouTube