Why the best engineering decisions happen before design begins

Before drawings take shape or construction begins, some of the most important engineering work is already happening. In this episode of CEO: Behind the Scenes, Kevin Berry, Managing Director of TTW, explores why understanding the problem comes before designing the solution – and how early questions around function, longevity and client priorities can fundamentally change a project’s direction. Berry also reflects on leadership, long-term client relationships and the growing role of AI in engineering, making the case that technical capability matters most when paired with judgment, curiosity and strong human skills. Listen for a practical look at how better questions shape projects long before the final design is settled. Access our free digital content: https://digitalmag.theceomagazine.com Follow us: LinkedIn: @the-ceo-magazine-global Facebook: @theceomagazineglobal X: @ceomagazinegl Instagram: @theceomagazineglobal Follow Kevin Berry and TTW: LinkedIn: https://www.linkedin.com/in/kevin-berry-8b31ab50/ Website: https://www.ttwengineers.com/au/ See omnystudio.com/listener for privacy information.