Plot Co-Founder & CEO, Megan Duong - How AI Is Unlocking the Hidden Data in Social Video

Megan Duong, Co-Founder & CEO of Plot, joins Clint Betts for a conversation on AI, social video, entrepreneurship, consumer intelligence, and how brands can understand what people are actually saying about them online. Megan began her career in social media and brand marketing, including time at Apple, before launching her own agency in 2020. As TikTok and short-form video exploded, she saw a major problem: brands could track captions, hashtags, and tags, but much of the most valuable consumer conversation was happening inside the videos themselves. That insight became Plot.  Today, Plot uses multimodal AI to analyze millions of social videos, identifying products, conversations, behaviors, trends, and untagged brand mentions that traditional social listening tools can miss. Megan explains how that intelligence can help companies discover organic superfans, measure influencer campaigns, identify emerging trends, conduct consumer research, and even detect AI-generated misinformation.  Timestamps: 00:00:05 - Introduction and Welcome 00:00:25 - What is Plot? 00:01:50 - Megan's Background and Career Path 00:03:25 - Starting a Social Media Agency 00:04:42 - Fundraising Journey 00:07:51 - Working with Alexis Ohanian 00:10:08 - Technology Behind Plot 00:13:17 - How Brands Use Plot's Data 00:17:03 - AI and the Future of Video 00:21:42 - Cost Management and AI Models 00:23:26 - AI-Generated Video Content 00:29:38 - The Importance of Authenticity in Video 00:32:39 - Leadership and CEO Role 00:36:59 - A Typical Day for Megan 00:38:14 - The Importance of Giving and Receiving Chances 00:38:58 - Closing Remarks and Where to Find Plot If you're interested in AI, social media, marketing, consumer intelligence, entrepreneurship, creator marketing, or the future of video, this conversation offers a fascinating look at how AI is transforming the way brands understand what consumers are saying and doing online. Subscribe for more conversations with founders, CEOs, and leaders shaping the future of business and technology.