Building Trust, Measurement and Brand Safety at Scale

Protection and performance don’t have to be a trade-off. IAS' CEO, Lisa Utzschneider, and TikTok’s VP Product Management & Head of Monetization Product Solutions & Operations, David Kaufman, explain how a leading global measurement and optimization company and a fast‑growing social platform work together to ensure digital ads are viewable, human and adjacent to brand‑safe, brand‑suitable content.