291. Technology Doesn't Transform Organisations. People Do with Ilana Esterrich

This week on CFO 4.0 returning guest Ilana Esterrich joins Hannah Munro to challenge traditional thinking around ROI and introduce a more meaningful measure of success: return on change. Together, they explore why adoption, attention and organisational behaviour play a crucial role in whether transformation delivers lasting value. In this episode, you'll learn: Why traditional ROI calculations often fail to tell the full story. What "return on change" means and why leaders should measure it alongside ROI. How attention audits can uncover low-value work and hidden inefficiencies. The importance of deciding what work will stop before introducing new technology. How to support teams through adoption challenges and post-launch productivity dips