The Black Friday Hangover: How to Rebuild Your Funnel Before Christmas (and Survive January)

If they didn't buy during your November sale, why would they buy the week after at full price? In our final Black Friday episode, Adele and Shelby unpack the post-sale hangover, and what to do when sales fall off a cliff after BFCM. In this episode: Why a new product drop is the best cure for the post-sale slump Treating early December as a rebuild: excluding November visitors and shifting budget to add-to-cart and checkout campaigns Gifting angles and shipping cut-off urgency across email, abandoned carts and your site Free express upgrades and gift card offers that bring customers back in January Why January is the "graveyard month", and why cheap ad costs make it the perfect time to build audiences That's a wrap on our Black Friday series. Next up: Our exclusive NYC Takeover, three-part series. 💌 Links & resources: 30% OFF THE META ADS MASTERCLASS. Watch Chain’s 26x SOLD-OUT Meta Ads Masterclass On-Demand, 30% off with code: BFCM30 https://www.chainacademy.com.au/offers/QxW6Eo8j/checkout Connect With Us: Instagram: @chainsocial Instagram: @chainpod Web: ⁠⁠www.chainsocial.com.au⁠/chain-pod Email: [email protected] Training: www.chainacademy.com.au