Change Bites

Rafaa Mustafa

Ep 20 - Comms on the Fly

AUG 25, 20269 MIN

Description

Not every change needs a complex communication plan, but going too light can be just as risky. In this episode of Change Bites, I share a practical four-stage approach for smaller change initiatives: build awareness, build engagement, build confidence and embed the change. From using people leaders and change champions to scenario-based discussions, Ask the Expert sessions and five-minute change moments, I share practical ideas for keeping communication and engagement simple while still helping the change land and stick. This episode was also inspired by insights from Mel Loy’s book, Change Isn’t Hard: A Practical Playbook for People-Centred Change Communication.