The Atlantic’s CEO on AI, Billionaire Owners, and Moonlighting as a Creator

Nicholas Thompson runs one of the few media companies that can say things are going pretty well: The Atlantic is profitable, growing, and boasts 1.6 million subscribers. But that's today. What comes next is the bulk of our conversation: Thompson — a big AI guy — tells me what The Atlantic's deal with OpenAI has and hasn't delivered, why he thinks publishers may need to make money from a web increasingly run by bots and agents, and what he thinks his actual human readers want. Also on the docket: What it means to work for a media company owned by billionaire Laurene Powell Jobs; why he’s making his own sponsored videos and podcasts while running a 168-year-old magazine; and what The Atlantic learned from its first attempt at "let's work with Creators strategy" a few years ago. Learn more about your ad choices. Visit podcastchoices.com/adchoices