How does she do it? - Jody Steinhauer
Thirty-eight years in business. No salespeople. How does Jody Steinhauer do that? By building a team of problem solvers and being a high achiever. As a child, Jody led the country in Girl Guide Cookie Sales. At 14, Jody talked her way into a job at a women's fashion chain and became the region's top salesperson. Her approach? Instead of selling merchandise, she sold into the moments her customers were dressing for. She started The Bargains Group with $1,000 and repurposed her dining room table as her office. Nearly four decades later, she still runs her business on what people need. That instinct also shaped how she responded when her heart broke. She had learned that a man froze to death in a Toronto bus shelter. Jody asked: How do we fix this? That question became Kits for a Cause, a not-for-profit that connects organizations and individuals who want to give with charities that need support. So many takeaways from someone who deeply cares about her employees and their collective outcomes. You'll hear how to: • Turn a sales conversation into a problem-solving conversation. • "Mine the gap"—find opportunities to add value instead of cutting your price. • Make giving back useful for charities, meaningful for employees, and part of how you do business. At 37:58, I share my idea of the week: Fuel and Friction. Those two compass points can help you navigate a business, brand or career. CHAPTERS 00:00 Head, heart, hands—and closing the say–do gap 03:05 Meet Jody Steinhauer 03:19 A top salesperson at 14: "I wasn't selling anything" 04:50 Honest advice that earns lasting loyalty 05:18 Building a company of problem solvers 06:01 Kindness, family, and a drive for efficiency 07:04 Fashion school and an unexpected salary offer 08:23 From high fashion to the discount business 09:39 Starting over with $1,000 10:27 Why suppliers backed a 21-year-old 11:45 Overachievement: superpower or kryptonite? 12:19 A health crisis forces a business rethink 14:06 Motherhood, delegation, and a nursery at work 15:38 Be authentic, be consistent, and give back 18:25 A message from RBC and Futurpreneur 19:50 What charities actually need 20:59 Making donation dollars go further 24:37 The death that demanded a response 25:39 Rethinking how businesses give back 28:29 500 calls in 83 days: building Kits for a Cause 30:16 No salespeople, no advertising—and Amazon 31:13 Giving employees time to give back 33:58 Advice for dreamers and doers 35:03 Write your eulogy—and learn to delegate 35:45 The impact Jody wants to leave 37:58 Tony's idea of the week: Fuel and Friction 40:41 Thanks for listening