Ep. 127: Selling imported ice cream online during COVID-19 with Bjorn van der Veen

About Bjorn van der Veen: Originally from the Netherlands, Bjorn is an experienced Digital Marketing and e-commerce professional who has been living in China for 15 years. He has worked in Online and Digital Marketing for 12 years and is a trusted Tmall Partner. In 2015, he launched Arctic Solutions, a full-service e-commerce solutions provider, that focuses on temperature-controlled products for the Chinese market. Ranging from -21 to 21 degrees, Arctic Solutions covers everything from logistics, customs clearance, temperature controlled warehousing, last mile delivery, customer service, cross border payments, technical solutions and marketing. Episode Content: Recently we hear food exporters started worrying that the Chinese consumers are afraid of buying imported foods, especially frozen, because of the severe COVID-19 outbreaks associated with the facilities where imported foods were stored and handled. We wanted to know what are the actual impacts of COVID-19 in the food sector and what can be done to improve the cold-chain  management during the pandemic. We cover all kinds of things around e-commerce and cold-chain, but in short, it comes down to the following: Market demand for immune-boosting and authentic imported products Practical process to evaluate your potential in China The need to be agile and flexible when launching new products Importance of online reviews and keeping good reputation New strategies to build trust in your brand during COVID-19 Different customer expectations in e-commerce and offline stores 4 types of digital influencers: KOL, KOC, KOS and KOF The value of having local partners for China Market Entry D2C cold-chain hurdles and the importance of nationwide warehouse coverage Seasonal and regional differences in China Episode Mentions: Reach out to Bjorn on LinkedIn or reach out via [email protected] Website: http://www.arcticsolutions.cn Iceberry - https://iceberrychina.cn/ Iceberry Tmall Store: https://auc6eppu.tmall.com/ Find your host Lina on LinkedIN or reach out via [email protected] Website: https://litaogroup.com Join China Business Cast WeChat group