Investors want to go green more than ever before but concerns rage over how to accurately measure what they are doing and whether they are running very quickly in the wrong direction. So, what can they do about it? In this latest episode of Future Thinking, Tatjana Puhan, deputy chief investment officer of systematic boutique Tobam Asset Management, looks at the nuances around ‘raw’ data, the realities of biases creeping in regardless and how processing power will eventually turn the tide. Also in this episode, Puhan talks about her efforts to have more of an impact on the way ESG is discussed by pushing for a role within the UN’s investor network, PRI.