2014 - Spring2 - 12_30 PM How Did All These People Get Here_ Looking Beyond Level 1 Outcomes in Live Events (Baffuto)

A big component of any live meeting is making sure there’s an audience. There are countless methods to generate an audience, but which one is best? And, since nobody likes a no-show, does an attendee’s method of discovery or registration have any relationship to their likelihood of actually attending? This presentation will review recent adventures in audience generation and the registration and attendance practices of participants to shed light on effective methods of building and maintaining an audience for live CME/CE programs. Michael Baffuto, CCMEP, Director, CME Programming, Integrity Continuing Education, Inc.