"CMO Tenure Is the Shortest in the C-Suite. Here's Why", with Tomer Zuker and Michal Lasman

CMO tenure sits at just 4.2 years, the shortest of any role in the C-suite. On this episode of CMO Convo, we sat down with Tomer Zucker, former VP Marketing at companies like Microsoft and IBM and now founder of Pave Your Way, to unpack what's really driving that number. The usual explanations point to performance and attribution gaps. Tomer argues those factors are real but incomplete. He walks us through a framework built on two variables: how secure a CEO feels, and how visible a CMO is inside the organization. Together they produce four distinct patterns, from the quiet "silent exit" to the political ousting of high-performing CMOs who become too visible for a threatened CEO to tolerate.