Community Creators with Shana Lynn

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members Engagement isn’t the goal - progress is. In this episode, Shana shares the Progress Wheel, a simple framework for helping members not only take action when they first join a program or community, but continue making progress long after they get started. In this episode, you’ll learn: Why progress matters more than engagement when it comes to keeping members involved The five parts of the Progress Wheel Why having a clear purpose helps people understand what they are working toward How to give members a clear path without overwhelming them with the entire journey Why focusing on the best next step can help members take action Is your purpose clear? Do your members know their next step? Are they taking action? Can they see their progress? And are you giving that progress the attention it deserves? When people can see that they’re moving forward and when that progress is recognized and connected back to the bigger purpose, it becomes much easier to keep the momentum going. Additional Resources: Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com Listen on the go? Subscribe to the podcast for more membership retention strategies: Apple, or Spotify Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue! Learn how to work with Shana: https://www.shanalynn.com/ Connect with Shana: https://www.instagram.com/shanaspeaks Watch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members Ep 72: The Balancing Act: Parenting and Entrepreneurship with Dayna Abraham: https://www.shanalynn.com/podcast/the-balancing-act-parenting-and-entrepreneurship-with-dayna-abraham What if the real reason you feel stuck, overwhelmed, or constantly pulled back into work… is because you haven’t allowed yourself to stop? We dive into a powerful conversation about overworking, identity, and the hidden fears that keep us stuck in cycles of constant doing. Inspired by insights from Dayna Abraham, we unpack how creating intentional constraints, setting boundaries, and building systems can actually give you more freedom—not less. In this episode, you’ll learn: Why “stopping” is often the missing step in breaking cycles of overwork How being too close to your problems keeps you stuck—and how to create space for clarity How to identify the fear that’s keeping you overworking (and how to release it) A practical framework for structuring your day using time blocks and intentional constraints How to transition between work mode and home life with intention If you’ve ever struggled to disconnect from work, felt anxious when you finally slow down, or questioned what to do next after a big accomplishment, this episode will help you reset, refocus, and move forward with clarity. Additional Resources: Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com Listen on the go? Subscribe to the podcast for more membership retention strategies: Apple, or Spotify Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue! Learn how to work with Shana: https://www.shanalynn.com/ Connect with Shana: https://www.instagram.com/shanaspeaks Watch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members Most business owners focus heavily on marketing and sales, but sustainable growth comes from something else: keeping customers engaged and coming back. In this episode, Shana breaks down the key membership metrics every business owner should understand, including how to calculate retention, churn, customer acquisition costs, and lifetime value. Whether you run a membership, sell courses, or offer services, these numbers can help you make smarter decisions and build a more sustainable business. In this episode, you’ll learn: Why retention is one of the most important growth metrics in any business How to calculate your retention rate using a simple formula The difference between retention and churn, and why both matter Why increasing customer acquisition alone won't solve growth challenges How to calculate your Customer Acquisition Cost (CAC) What Lifetime Value (LTV) means and how to determine it How retention impacts the average length of time customers stay with you The businesses that grow sustainably aren't just focused on getting new customers. They're focused on keeping them. Understanding your retention rate, churn, customer acquisition cost, and lifetime value gives you the information you need to make better decisions and build a healthier, more profitable business. Additional Resources: Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com Listen on the go? Subscribe to the podcast for more membership retention strategies: Apple, or Spotify Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue! Learn how to work with Shana: https://www.shanalynn.com/ Connect with Shana: https://www.instagram.com/shanaspeaks Watch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members Creating an unforgettable event experience starts long before attendees walk through the door. In this episode, Shana sits down with event experience expert Phil Mershon to discuss how intentional pre-event engagement can increase attendance, foster meaningful connections, and build excitement before the event even begins. In this episode, you’ll learn: Why attendee connection begins long before the event starts How pre-event engagement can improve attendance and participation The ideal timeline for building excitement and community before an event How to use email communication to keep attendees informed and engaged Simple ways to encourage networking and relationship-building before the event How pre-event conversations lead to stronger in-person experiences The most successful events don't begin on opening day. They begin the moment someone says "yes" to attending. By creating opportunities for attendees to connect, engage, and build relationships before the event, you can increase participation, reduce uncertainty, and foster a sense of belonging that carries through the entire experience. Additional Resources: Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com Listen on the go? Subscribe to the podcast for more membership retention strategies: Apple, or Spotify Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue! Learn how to work with Shana: https://www.shanalynn.com/ Connect with Shana: https://www.instagram.com/shanaspeaks Watch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members Launches can be exciting, but they can also be one of the most demanding seasons for your team. Long hours, tight deadlines, and constant decision-making can leave even the most dedicated team members feeling drained. In this episode, Shana shares four practical ways to support your team during a launch so they can perform at their best without burning out. Drawing from years of experience leading and supporting multi-million-dollar launches, she explains how thoughtful leadership can make a significant difference in both team morale and launch results. In this episode, you’ll learn: Why fast communication is critical during a launch and how to avoid costly mistakes caused by information gaps How daily team huddles and dedicated communication channels can improve collaboration and speed up decision-making The importance of empowering team members to make decisions without constantly seeking approval How to create clarity around roles, responsibilities, and key outcomes before launch day Why last-minute changes can create a ripple effect across your entire team A simple framework for evaluating new ideas and determining whether they're worth implementing during a launch A successful launch isn't just about strategy, marketing, or sales. It's also about taking care of the people who make it happen. When you prioritize communication, trust your team, make thoughtful decisions, and provide meaningful support, you'll create a stronger team and better results. Additional Resources: Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com Listen on the go? Subscribe to the podcast for more membership retention strategies: Apple, or Spotify Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue! Learn how to work with Shana: https://www.shanalynn.com/ Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate Connect with Shana: https://www.instagram.com/shanaspeaks Watch on YouTube: https://www.youtube.com/@communitycultivated