My guest is Alex Nazarevich, VP of Growth Marketing at <a href="https://unbounce.com/">Unbounce</a>. This episode looks at A/B TESTING FOR HIGHER CONVERSION. We’ll discuss why it matters, best approaches, landing page elements, and more. Alex is a highly experienced digital marketing leader in conversion rate optimization and data-driven marketing.  Important links:<ul><li><a href="https://www.linkedin.com/in/alexnazarevich/">Alex on LinkedIn</a></li><li><a href="https://unbounce.com/">Unbounce</a></li></ul> Conversion Cast is sponsored by <a href="https://leadferno.com/">Leadferno</a>, a conversion platform to close more leads, faster.

<description>
 &lt;p&gt;My guest is Alex Nazarevich, VP of Growth Marketing at &lt;a href="https://unbounce.com/"&gt;Unbounce&lt;/a&gt;. This episode looks at &lt;strong&gt;A/B TESTING FOR HIGHER CONVERSION. &lt;/strong&gt;We’ll discuss why it matters, best approaches, landing page elements, and more. Alex is a highly experienced digital marketing leader in conversion rate optimization and data-driven marketing. &lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;strong&gt;Important links:&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;a href="https://www.linkedin.com/in/alexnazarevich/"&gt;Alex on LinkedIn&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://unbounce.com/"&gt;Unbounce&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;br&gt;Conversion Cast is sponsored by &lt;a href="https://leadferno.com/"&gt;&lt;strong&gt;Leadferno&lt;/strong&gt;&lt;/a&gt;, a conversion platform to close more leads, faster. &lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;
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A/B Testing For Higher Conversion

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