From Motocross to CEBA: Bryan White’s Unexpected Journey

Someone was breaking bones, running out of talent, knowing his body couldn't sustain the pace anymore. A single question from a stranger changed everything—not because it was harsh, but because it named what he already felt: *you can't do this forever*. That moment, delivered during a motocross lesson while healing from injury, sent him toward a twenty-year career he never knew existed. Now Bryan White, the newly appointed executive director from association management firm Kellen, is stepping into controlled-environment construction at the exact moment CEBA is splitting from its parent organization to become its own entity. White's task is monumental—building the infrastructure from nothing: databases, websites, email systems, registration platforms. What makes his perspective invaluable is that he brings two decades of career reinvention to an industry where competitors genuinely love each other, where people volunteer their time and passion, and where a single conversation can shift your entire trajectory. On Cool Times Podcast, listeners will discover how to navigate organizational transitions, earn trust in close-knit industries, and lead through vulnerability. Vince Free, longtime CEBA member and host, understands the weight of what this moment means for the community. He and co-host Jenna welcome Bryan White into a conversation about transition, institutional trust, and the person chosen to guide CEBA through its most transformative season—exploring what it takes to build something meaningful from nothing. About the Guest: Bryan White is the Executive Director of CEBA, brought on by association management firm Kellen to lead the organization's independence and infrastructure development.