[Counsel Cast Chambers] Law Firm PR: The Metric That Predicts Growth | Michelle Calcote King

How can you measure whether law firm PR is helping your firm grow? In this Counsel Cast Chambers episode, Karin Conroy revisits her conversation with Michelle Calcote King, Principal and President of Reputation Ink, about excess share of voice, the gap between your firm’s share of visibility and its share of the market. Michelle explains how earning more attention than your market position would suggest can support future growth. She explores how law firms can assess their visibility by defining a relevant market, identifying competitors, and comparing mentions within that group. They also discuss how published articles, expert commentary, and media relationships help attorneys build credibility and become recognized sources on legal topics. Michelle explains why PR can take around a year to show its impact and why consistent, useful content matters for online visibility. Plus, she recommends Everybody Writes by Ann Handley and shares why clear, accessible writing helps law firms connect with prospective clients. Michelle gives listeners actionable tips on: 00:00 Can You Measure Law Firm PR? 00:58 Share of Voice and Business Growth 03:37 Measuring Your Firm’s Visibility 05:04 Becoming a Quoted Legal Expert 06:11 PR Timelines and Online Credibility 07:13 Writing That Connects With Clients Connect with Michelle here: Instagram Twitter Facebook LinkedIn www.rep-ink.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com