Craftsman Founder with Lucas Carlson and Eliot Peper

Life unfolds in unexpected ways. Eliot Peper has been a frequent guest, and at times, even a co-host of the show. We've followed his story since his first novel came out. First Novel Interview - Jun 18, 2014 Second Novel Interview - Dec 3, 2014 Third Novel Interview - Jul 29, 2015 And today, Eliot's 8th book has been released: Bandwidth Listening back to those early interviews, it's really amazing to watch Eliot's path unfolding. So many times in life, it's easy to look back with the benefit of hindsight and connect the dots after the fact. But to listen to those interviews captures a journey in a way that's otherwise impossible to predict. And where he's currently ended up is quite impressive. His latest novel reached #4 in the ENTIRE AMAZON KINDLE STORE. Not just the category of science fiction, but the whole store. And now he's signed a 3 book deal with Amazon to publish his latest trilogy. It's an incredibly impressive track record Eliot is putting together. And incredibly difficult to have predicted ahead of time. If people could have predicted, they would have been lining up in 2014 to represent him. So if you are currently unable to get anyone to notice your great work, take this story as inspiration. Your story hasn't finished yet. So much lies ahead if you just keep at it.

One of my mentors has just written a book on entrepreneurship... and it happens to be a damn good one too. Listen to this podcast for just a snippet of his wisdom and buy his new book: The San Francisco Fallacy to learn more from this really amazing man.

This week, Adam Cheyer talks to us about co-founding Siri and the future of AI. Yes, that Siri. ;) Adam's background is fascinating. He didn't even start to try to be an entrepreneur until his 40's. In a world full of bright-eyed 20-something entrepreneurs trying to make it, but instead ending up in a rat-race of their own creation, it's refreshing to talk to Adam. Adam created Siri (and Viv) through a methodology that he will teach you in this interview. You can apply it today. It's his unique twist on goal-setting, and is tempered by the fact that life is unpredictable and things often turn out different than you might first imagine. You will also learn about the two big practices in AI today, and see if one or the other might be a good fit for you. So take a listen and learn more about the fascinating man behind a revolution in voice control.

How do you start a company? Most people think they know, but they get it all wrong. David S Rose has been an entrepreneur and investor for decades. He's seen it from both sides many times and lives to tell the tale. In his first interview with us, he told us all about his background and how he turned into an investor. This time, he talks about the nitty-gritty of how to start and grow your business. If you want to see the Gust Startup Checklist, visit gust.com/checklist.

Ryan Holiday discusses his new book, Ego Is The Enemy.