Creating the World's Best Client Experience

Alison discusses how to build a business ecosystem that supports retreat bookings and revenue beyond the event, from free content and low-commitment experiences to retreats and follow-up offers. She covers inviting people who already know our work, positioning a retreat around the transformation it offers, and planning the next step before registration opens. She also shares how retreats can lead to testimonials, stories, content, and referrals, and suggests mapping the ecosystem, clarifying the retreat’s promise, and identifying potential invitees. HIGHLIGHTS: 1:16 Building a Retreat Business That Lasts 5:42 The Four Stages of Your Business Ecosystem 8:56 Why an Ecosystem Makes Retreats Easier to Fill 11:30 Turning Your Retreat Into a Business Growth Engine 13:11 Plan the Post-Retreat Next Step 15:00 Use Retreats for Content and Referrals 17:07 Action Steps to Strengthen Your Ecosystem 19:01 Personally Invite Warm Leads 20:15 Plan Your Retreat Business for Next Year SPONSOR: Cellev8 Discount code: THEALISONK PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group INNOVATION AVENUE: Fitness and Self-Care Revolution

Alison welcomes business consultant, Todd Krause, about the role of human conversation in business, even as technology and AI expand what companies can do. Todd says customers still want human contact, especially when they need help, and that businesses should focus on solving operational problems while improving customer experience. They discuss how leadership affects turnover, complaints, and morale. Todd argues that moving employees from a compliance mindset to a commitment mindset, and changing negative management habits such as micromanaging or using critical language, can improve both employee behavior and customer outcomes. Todd also describes changes he made after buying a cleaning company with high turnover and frequent complaints. He says replacing criticism with clear instruction, recognition, and rewards helped reduce mistakes and complaints, while improving reviews, employee engagement, and overall results. HIGHLIGHTS: 2:13 Todd’s Business Background 4:14 Customers Want Real People 7:13 Rebuilding Workplace Culture 10:17 The Cleaning Company Turnaround 13:26 Rewards Over Reprimands 16:32 Practical Leadership Tips 18:34 Real Profit Gains 19:35 Why Relationships Matter connect with Todd website: https://silversunconsulting.com SPONSOR: Cellev8 Discount code: THEALISONK PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group INNOVATION AVENUE: Fitness and Self-Care Revolution

Alison introduces the first part of a two-part mini series on how retreats fit into a business. She discusses why retreats are often hard to fill and explains that the issue is not always marketing, but whether the wider business ecosystem supports the retreat. She talks about common problems such as one-off retreats with no clear next step, offers focused on deliverables instead of outcomes, and businesses that rely on social media or a venue deposit before the strategy is in place. She also explains that a retreat should sit within a larger offer suite, with entry points before the retreat and a clear path afterward. Part 2 of this series drops October 22 so stay tuned! HIGHLIGHTS: 1:16 Retreats Are Not the Business 6:01 Why Retreats Feel Hard 9:31 Human Connection Sells 14:00 Sell the Transformation 16:02 Stop Relying on Social Media 21:15 Map Your Retreat Journey related episodes Stop Selling the Engine - The Problem (part 1): https://podcasts.apple.com/us/podcast/stop-selling-the-engine-part-1-the-problem-why/id1676688929?i=1000775118557 Stop Selling the Engine - The Application (part 2): https://podcasts.apple.com/us/podcast/stop-selling-the-engine-part2-the-application/id1676688929?i=1000777026347 Stop Selling the Engine - Retreats & What They Carry Home (part 3): https://podcasts.apple.com/us/podcast/stop-selling-the-engine-part-3-retreats-what-they-carry-home/id1676688929?i=1000779057508 SPONSOR: Cellev8 Discount code: THEALISONK PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group INNOVATION AVENUE: Fitness and Self-Care Revolution

Alison speaks with Dr. Laura Roy about the difficulty of sorting through the large amount of health and nutrition information available online. Laura discusses her background in biochemistry, teaching, functional medicine, and clinical nutrition, and says that this training has made her more critical of misinformation and oversimplified claims. They emphasize that nutrition and health are nuanced and that no single supplement, diet, or fitness approach works for everyone. Laura says the basics matter most, including protein, fiber, sleep, exercise, stress management, hydration, and a diverse diet, and that supplements should support, not replace, those habits. Laura also introduces her Nutrition and Supplement Help Desk, where people can bring nutrition, fitness, and supplement questions or claims for research and explanation in a forum format. She says it's intended as a lower-cost option for people who want help evaluating information before committing to one-on-one coaching. HIGHLIGHTS: 3:13 Drowning in Misinformation 5:24 Science Over Noise 7:55 Supplements Aren’t Magic 9:33 Foundations First Always 11:59 Building the Help Desk 15:10 Why Credibility Matters 17:53 Slack Access Explained 21:43 Coaching vs Help Desk 23:38 A Lower-Cost Entry Point connect with Dr. Roy website: https://foundationalmetabolism.com IG: https://www.instagram.com/drlauraroynutrition SPONSOR: Cellev8 Discount code: THEALISONK PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group INNOVATION AVENUE: Fitness and Self-Care Revolution

Back from her Sancerre retreat, Alison shares behind the scenes of the retreat and how she and her team prepared, ran it, and what she learned from the experience. She talks about the setting, the schedule, the welcome activities, and the mix of downtime, local experiences, and closing exercises she built into the week. She also discusses the business workshops, focusing on how retreats can generate profit beyond ticket sales through pricing, expenses, upsells, and mini offers and reflects on the challenges of selling retreats, the need for clear messaging, and the value of addressing what keeps people stuck. Alison closes the episode with her main takeaways from the retreat, including the importance of unscripted conversations and in-person connection and more importantly, her vision for the future of Luxury in Business Retreats. HIGHLIGHTS: 2:39 Luxury in Business Retreat’s New Chapter 7:14 Arriving in Sancerre 10:53 Teaching Six-Figure Profit 15:25 Pricing and Mini Offers 17:36 Free Time Builds Bonds 20:07 Key Retreat Takeaways 24:00 LIBR’s Future Vision SPONSOR: Cellev8 Discount code: THEALISONK PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group INNOVATION AVENUE: Fitness and Self-Care Revolution