EP 35: AI Workflow for Creatives: Move Faster on the Stuff You Hate with Dawn Heumann

Twenty years in commercial food and lifestyle photography will teach you a lot about reinvention — and this week's guest is doing exactly that in real time. Dawn Heumann joins Shelly by the fire to talk about what happens when you dismantle a perfectly curated Instagram, the vulnerability of showing up on video to the AI systems Dawn has built to run cold outreach, content planning, and client research — and lands on the bigger question every commercial photographer is asking right now: what does this career look like on the other side of the AI shift? It's a wide-ranging, generous conversation between two friends who've known each other since a portfolio review years ago. LINKS AND RESOURCES: Wisprflow.ai — the voice-to-text tool Dawn uses for her AI brain dumps* Dawn's website and where you can find the resource for the AI Blueprint Unscripted — Dawn's garage videos Dawn on Instagram Folkhaus — Dawn's production studio and creative partner for ongoing social content Folkhaus on Instagram SUPPORT FOR YOUR BUSINESS: “We all need help in different places.” — Dawn Heumann Dawn said it best on this episode: none of us are amazing at everything, and asking for help is a skill worth practicing. If you're ready for that kind of support in your own business, Creative Sidekick is 1:1 coaching built for photographers and creative freelancers who want a strategic partner in their corner — not just another course. Learn more about Creative Sidekick And if this episode had you thinking about your own AI workflows, we're building an AI Blueprint workflow class to help you set up the kind of systems Dawn talked about — without the overwhelm. Register your interest here ABOUT THE HOST: Shelly Waldman is the founder of Creative Camp, where she brings her background in economics and finance to business education for commercial photographers and creative freelancers. Known as “The Analytical Creative” and Creative Camp's Head Counselor, Shelly is a working commercial photographer based in London who's spent her career helping creatives build pricing, pitching, and business strategies that actually hold up. ABOUT DAWN: Dawn Heumann is a commercial photographer working in food and lifestyle. She's the founder of Folkhaus, a production studio that partners with brands to keep up with the endless demand for social content, and she's increasingly building in public on Instagram about AI, personal brand, and the future of the industry. SUPPORT THE SHOW: The show is produced with love and zero backing. If you like to support the show,  Buy me a coffee Work with me Invite me to be a speaker in your community Follow along on Instagram Join Camp Bulletin If this episode helped, leave a review on Spotify or Apple Podcasts — it helps more campers find the fire.