#122 Cold Calls, Claude, and Social Media Retainers (ft. STUDiiO)

Micah David of STUDiiO on running a Las Vegas video company at 21: learning the business side, a fixed workday over the grind, pricing from an hourly rate, selling social media retainers to restaurants and cafes, losing a Fiverr account, and role-playing cold calls with Claude. Chapters: 0:00 Intro 0:16 A fifth-grade YouTube bet that started it all 2:57 Running a company at 21 3:55 From hobby videos to paid work 6:38 Learning the business side 9:12 The details of selling yourself 10:49 Does being young cost you clients? 14:59 One thing a day compounds 16:14 Why the always-grinding mindset backfires 21:16 A website built in a trade for video 23:27 Claude, ChatGPT, and using more than one AI 30:12 The Las Vegas video market 32:16 Why social media retainers are hard to sell 34:14 Pricing from an hourly rate behind the scenes 37:47 Selling benefits, not features 39:07 Restaurants and cafes as retainer clients 41:00 Why retainers are harder with corporate clients 45:00 Video company or marketing agency? 48:51 Inbound leads vs cold calling 52:49 Instant verification on Google Business 55:43 The risk of relying on Google 56:57 Losing a Fiverr account and owning your leads 1:01:07 Role-playing sales calls with Claude 1:03:49 AI-built call lists and finding decision makers 1:06:06 Email and LinkedIn outreach is a volume game 1:07:11 Training AI on your books, calls, and emails 1:14:22 Why the next generation is ahead 1:16:06 Ten thousand hours in the age of AI 1:19:41 Where to find Micah and STUDiiO Creatives Grab Coffee is produced by Lapse Productions, a Toronto video production company.