VidCon and Cannes Lions are merging (and moving?)

VidCon is officially teaming up with Cannes Lions and moving to Nashville, and Logan Paul just admitted to a $100 million mistake with his hydration brand, Prime. From the IAB Creator Fronts revealing a projected $44 billion industry spend by 2026 to a wild new AI scent marketing trend pitched at Brand Week, we cover the headlines you need to know. 00:00 Coming Up 00:20 Inside the IAB Creator Fronts 04:11 Fox Creator Studios and Mad Realities 06:04 A $44 Billion Creator Economy 08:15 Brand Week and Scent Marketing 13:19 Why Your Brand Needs a Scent 16:13 VidCon and Cannes Join Forces 21:13 VidCon is Moving to Nashville 30:02 Logan Paul's $100 Million Mistake 32:15 The Danger of Viral Creator Brands 37:28 Outro Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand