Ep12 – How to Win Clients from a Niche, Demanding Audience – Crossing the Desert – Fortis

If you’ve ever been served a drink adorned with a beautiful flower, there’s a good chance it came from Greeneration’s vertical farm. This farm specializes in growing microgreens and edible flowers for high-end restaurants. In this episode, we’re joined by its founder, Roman, and Daria, the Vice President of Growth & Product. They share insights on finding the ideal location for a farm, the risks of choosing the wrong landlord, how a single flower can multiply revenue, and how to attract high-quality clients by breaking all the rules. Their clients are high-end restaurant chefs—a very narrow audience with demanding schedules and exacting standards, competing with hundreds of other suppliers for their attention. Roman and Daria explain how, within just a few months, they managed to win an impressive roster of clients. On Greeneration’s Instagram, you’ll find the farm itself, its edible flowers and microgreens, and the stunning dishes created with them. This podcast is presented by Fortis We offer you POS and CRM solutions that we made specially for small business needs. It’s easy to start with, it combines everything you need in a small device so you save precious space, and it helps to work with clients personally – the way only small businesses can. Our social networks: YouTube Linkedin Facebook X (Twitter) Instagram Production by Hatch Up Podcasts Showrunners&editors — Alexandra Volkova, Elena Volkova Host — Isaac Dalonin Fortis Consultant — Jean-Philippe Serhal Producer — Darya Sannikova History consultant — Alyona Podnebennaya Sound designer&composer – Ksenia Kazantseva Cover Illustrator — Dina Sami