Crowdfunding Success Case Study: Snap Ships Tactics | Scott Pease | Ep. 305

What does it take to come back to Kickstarter and nearly double your first campaign’s funding? Bigger spaceships help, but there’s a lot more going on behind the scenes! Scott Pease returns to Crowdfunding Nerds to unpack the Snap Ships Tactics expansion and reprint campaign, which raised over $550,000 in just 24 days. Andrew and Sean dig into the six-month pre-launch, the switch from collecting email leads to driving Kickstarter followers, and why a messy Gen Con photo outperformed polished advertising. We also explore how a $349 all-in pledge became the campaign’s most popular option, why Scott sometimes encouraged backers to buy less, and how scheduled unlocks kept people coming back without the scramble of traditional stretch goals. From Kickstarter promotion to responding to tough comments, this case study is packed with practical lessons for your next launch. And we’re not done yet! Part two will dig deeper into campaign numbers, referrals, payment options, and communicating with different audiences.  Guest Bio: Scott Pease is the co-inventor of Snap Ships and a driving force behind Snap Ships Tactics, a tabletop miniatures game that lets players build and battle their own modular spacecraft. A veteran game developer, Scott spent 15 years at Neversoft as Studio Development Director, helping shape titles in the Tony Hawk’s Pro Skater, Guitar Hero, and Call of Duty franchises. He brings that experience in product development and audience engagement to tabletop gaming, including the Snap Ships Tactics expansion and reprint Kickstarter campaign that raised over $550,000.   Resources: Snap Ships Tactics: https://www.snapshipstactics.com/ Kickstarter: https://www.kickstarter.com/ Gamefound: https://gamefound.com/ Gen Con: https://www.gencon.com/ Mailchimp: https://mailchimp.com/