What I Wish I Knew Before Starting a Crypto Agency | Ep. 83

After running a crypto marketing agency for 7 years, I've learned things the hard way that most agency owners won't tell you - because they don't make for a clean success story. In this video, I'm breaking down the 5 biggest lessons I wish someone had told me before I started: Why being the marketing expert isn't always enough in crypto Why retainers aren't as stable as they sound (and how to plan for it) The real reason your best clients will never come from cold outreach Why systemizing everything is the wrong move in this space How fast your reputation travels in a very small world If you're building a crypto agency, working in Web3 marketing, or thinking about starting a professional services business in this space — this one's for you. ⏱ CHAPTERS0:00 — Intro0:12 — Lesson 1: Being the Expert (But Not Always)0:26 — Lesson 2: Why Retainers Aren't as Stable as You Think0:50 — Lesson 3: Where Your Best Clients Actually Come From1:18 — Lesson 4: Why Systemizing Everything Is the Wrong Move1:49 — Lesson 5: Your Reputation Travels Fast in a Small World2:08 — Final Thoughts2:29 — Outro