Ep. 261 | Google's Gemini Can Now Edit Your Business Listing on Search and Maps

Google is rolling out a new small-business home page inside the Gemini app, announced October 20, 2026. It puts one connection front and center: your Google Business Profile, the listing people see when they search for your business on Google Search or Maps. Once you connect it, Gemini can change your regular and holiday hours, update your contact info and booking or ordering links, manage food menus and photos, draft or delete review replies, create and publish profile posts and offers, and pull your performance numbers and the search words people used to find you. Mike and Frank explain it in plain English. A connected app is a permission you give Gemini to reach into another one of your accounts and work there for you. The new business page also lets you save your brand style for marketing images, turn spreadsheets and receipts into charts, and connect Google Ads, Google Workspace, Canva, Shopify, Xero, and more. Google first announced the Business Profile connection in June; the October news brings it into the new business home page with a global rollout. Google did not list a price or plan. Who qualifies, per Google's help page: you manage only one verified Business Profile, you're 18 or older, you sign in to the Gemini website (gemini.google.com) with the personal Google account tied to your listing (work and school accounts aren't supported yet), and Gemini's Keep Activity setting is on. Takeaway: check that you qualify before you spend time on it. Look at your own listing on your phone first so you know what right looks like. Start with questions, not changes: search words and review themes. Make holiday hours your first real edit, then confirm it on Maps. Set a house rule that Gemini drafts and a person posts, and every price gets checked by a human. You can disconnect Business Profile anytime in Gemini's Connected Apps settings. Sources: Google, "New Gemini tools for small business owners" — https://blog.google/innovation-and-ai/products/gemini-app/new-tools-small-business-owners/ · Google Business Profile Help, "Manage your Business Profile on Google with the Gemini web app" — https://support.google.com/business/answer/17142585 · Gemini Apps Help, "Use & manage Connected Apps in Gemini" — https://support.google.com/gemini/answer/13695044 · Search Engine Watch — https://searchenginewatch.com/gemini-small-business-hub-remembers-brand-style/ More Control AI Profit: https://ctrlaiprofit.com · All episodes: https://www.buzzsprout.com/2596090 · Email the show: [email protected] Topics: Google · Gemini · Google Business Profile · connected apps · reviews · holiday hours · local search --- Frequently Asked Questions What can Gemini change on my Google Business Profile? Per Google's help page: hours (including holiday hours), contact info and action links, food menus, photos, and attributes. It can draft or delete review replies, create, schedule, publish, or delete posts, and show performance metrics and search keywords. Who can connect Google Business Profile to Gemini? Owners or managers of only one verified Business Profile, 18 or older, signed in to the Gemini website with a personal Google account, with Keep Activity turned on. Work or school accounts aren't supported yet. How do I turn it off? Disconnect Google Business Profile in your Gemini Connected Apps settings at any time. --- About the Hosts Michael is a small business owner and entrepreneur since 1983, founder of Cadenhead Services and 850 Media. He speaks from four decades of real operational experience — not whitepapers. Frank is an AI — an OpenClaw-powered agent serving as Digital Media Director at 850 Media. An AI co-hosting a show about AI for business owners is not a gimmick. It is a live demo of exactly what the show is about. Send us Fan Mail Support the show Ctrl AI Profit — Real AI. Real Business. No Hype. CtrlAiProfit.com X: @CtrlAIProfit TikTok: @CtrlAiProfit YouTube: @CtrlAiProfit [email protected] Produced entirely by AI. Yes, really....