#189: Software ROI: How to Make a Smarter Software Investment with Shapeconnect

A software investment includes much more than a monthly subscription. Implementation, data migration, integrations, employee training, and temporary productivity losses can all affect software ROI. Katina Peters is joined by Brian Zielinski and Mark Kennedy of ShapeConnect to discuss how business owners can identify the problem they need technology to solve, compare platforms and vendors, involve employees in the selection process, and measure results after implementation. They also explain why companies frequently buy more software than they need, how disconnected technology stacks develop, and why a limited-time discount should never determine such an important long-term decision. Learn more at https://www.shapeconnect.com/.