EP#36-Ink To Impact-How A Local Artist Turns Screen Printing Into A Long Art Class

Send us Fan Mail A screen printing shop doesn’t last 20-plus years by accident, especially in a world where online ordering and fast turnaround have changed what customers expect. We’re joined by Jesus Oliveris of Inca Screen Printing and Embroidery, one of the Coachella Valley’s go-to names for custom t-shirts, embroidery, signage, and branded merchandise. He shares how he went from being a working artist to building a production-ready print business that still feels creative every day. We talk about the real mechanics behind staying competitive: investing in automation, learning every role when you have to do shipping, receiving, printing, customer service, and invoicing, and surrounding yourself with the right people when numbers aren’t your strength. Jesus also breaks down how the screen printing industry shifted from old-school film processes to modern equipment and now AI design tools that can generate concepts and color separations in minutes, changing how fast ideas become products. The conversation gets personal too. Jesus explains why some of the hardest “weird” jobs aren’t technical at all, like printing memorial shirts for grieving families and learning how to show up with empathy. If you care about small business entrepreneurship, local branding, and what it takes to build a durable company in the Coachella Valley, you’ll get plenty of practical takeaways here. Subscribe, share this with a local business owner, and leave a review with your biggest lesson from the episode.