D2C Leaders: Anthony Favell, E-commerce Trading Manager at Brompton Bicycle

Anthony Favell, E-commerce Trading Manager at iconic UK brand Brompton Bicycle, talks to us about going global, managing rapid growth and launching a direct to consumer channel as a manufacturer. Anthony a veteran of online retail and accomplished digital project manager also shares his thoughts on creating a successful online brand, managing an ecommerce store through a period of unprecedented demand and flipping the traditional ecommerce mindset when it comes to marketing. Brought to you by CommerceCentric the direct-to-consumer experts. www.CommerceCentric.com