The Google Ads number you shouldn't trust

Google said the campaigns were doing 8x ROAS. The bank account said otherwise. Broken conversion tracking, inflated branded results, and agencies that barely log in can make a money-losing Google Ads account look like a winner. So how do you know if your ads are actually working? In this episode of Data Beats Opinion, SegMetrics founder Keith Perhac talks with David Pourquery, founder of Groas, whose AI agents manage about $35M a month in Google Ads spend. They dig into why Google Ads got so much harder, the one report that shows whether your agency is doing anything, and the two levers that still decide whether your ads work at all. If you run ads, manage them for clients, or pay someone else to, this one's for you. About the Guest: David Pourquery is the founder and CEO of Groas, an autonomous AI agent for managing Google Ads. Groas's network of agents manages around $35M a month in ad spend, trained on optimization patterns from more than $500B in Google Ads spend. Before Groas, David was a private equity investor at HIG Capital and built a portfolio of seven-figure e-commerce brands. Groas is fully bootstrapped. Connect with David on LinkedIn (https://www.linkedin.com/in/davidpourquery) or at Groas.com (https://www.groas.com). ABOUT SEGMETRICS Why Choose SegMetrics? - Instant clarity on what is and isn't working in your business - Full-funnel analytics that lets you optimize every marketing touch point for revenue - Unify your cross-platform data into a single source of truth Better data → Smarter decisions → Faster growth. Accelerate your growth with SegMetrics. Get Started Today: - Learn how SegMetrics can uncover your hidden profits: https://segmetrics.io/ - Start a 14-day free trial: https://segmetrics.io/pricing - Book a demo: https://segmetrics.io/book-a-demo #googleads #ppc #roas #segmetrics