Why AI won’t fix your marketing (and what will)

AI is trained to be average. So how can you deliver above-average marketing at AI-speeds? In this episode of Data Beats Opinion, SegMetrics founder Keith Perhac sits down with Brandon Shelton — who drove a record $28M year as CMO of GearBubble, scaled it past $165M as CEO, and now builds AI systems for growth teams. They break down what separates real AI leverage from expensive AI busywork. If you already use AI but suspect you're leaving results on the table, this one's for you. Brandon Shelton is the founder of Buddy Prompt and builds AI systems for marketing and growth teams. He's been in marketing since 2007, working with B2C and B2B software companies as a CMO, chief growth officer, and CEO. As CMO of GearBubble he drove a record $28M year, then stepped into the CEO seat and scaled the company past $165M in total revenue — and has been working on getting above AI's "average line" since 2022. Connect with Brandon on LinkedIn (linkedin.com/in/brandonshelton1) or at BuddyPrompt.com. ABOUT SEGMETRICS Why Choose SegMetrics? • Instant clarity on what is and isn’t working in your business • Full-funnel analytics that lets you optimize every marketing touch point for revenue • Unify your cross-platform data into a single source of truth Better data → Smarter decisions → Faster growth. Accelerate your growth with SegMetrics. Get Started Today: • Learn how SegMetrics can uncover your hidden profits: https://segmetrics.io/ • Start a 14-day free trial: https://segmetrics.io/pricing • Book a demo: https://segmetrics.io/book-a-demo