Product-Led Growth: Building a Scalable SaaS Business with Sam Wehbe

In this episode of Data Planet, host Emma Davis interviews Sam Wehbe, CEO of SignWell. They explore how product-led growth, customer-focused go-to-market strategies, and continuous experimentation can help SaaS companies scale sustainably. Sam shares why businesses should adapt their sales and marketing strategies to how different customer segments prefer to buy, rather than forcing every market into a single growth model. He also explains how to recognize when a successful acquisition channel is reaching its limits, develop effective growth experiments, and use data-driven hypotheses to make better investment decisions. Sam emphasizes that successful experimentation is about learning what works, understanding what doesn’t, and avoiding wasted resources by focusing on strategies with the greatest potential for long-term growth. SignWell website: https://www.signwell.com/