Justin Inman, founder and CEO of Emberos, is entrenched in the world of influencing what AI says about brands. He shares why responsible optimization — not gaming the system — may determine which brands thrive in the next era of AI-driven discovery. Plus, why marketers need to think about authority, structure, and narrative consistency and how AI visibility may predict real-world business outcomes like box office revenue. 
For further reading: 
AI Visibility Startup Emberos Raises $1.2M in Pre-Seed Funding: <a href="https://www.adweek.com/media/emberos-ai-justin-inman-funding/" rel="noopener noreferrer">https://www.adweek.com/media/emberos-ai-justin-inman-funding/</a>
Beyond The Slop: Why AI Brand Visibility Depends On Signal, Not Volume: <a href="https://www.forbes.com/councils/forbesbusinesscouncil/2026/03/31/beyond-the-slop-why-ai-brand-visibility-depends-on-signal-not-volume/" rel="noopener noreferrer">https://www.forbes.com/councils/forbesbusinesscouncil/2026/03/31/beyond-the-slop-why-ai-brand-visibility-depends-on-signal-not-volume/</a>
Listen on your favorite podcast app: https://pod.link/1715735755

Justin Inman, founder and CEO of Emberos, is entrenched in the world of influencing what AI says about brands. He shares why responsible optimization — not gaming the system — may determine which brands thrive in the next era of AI-driven discovery. Plus, why marketers need to think about authority, structure, and narrative consistency and how AI visibility may predict real-world business outcomes like box office revenue. 

Is Share of Prompt the New Share of Voice?

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