Deeply Driven | Business History & Entrepreneur Stories

The ice takes Endurance, and Shackleton’s men step onto the floes with little more than what they can pull. This episode follows the crush of the ship, the first camps on moving ice, and the fight to stay together long enough to reach open water and finally land!

The ice took the ship, but not the motto. In this episode, Ernest Shackleton sails for Antarctica with the strongest wooden ship ever built in Norway. Today we go after the real endurance: not the vessel, the men and the man.

Today we review the deep lessons that David Ogilvy teaches us on advertising and business from the book Confessions of an Advertising Man.

The Steve Jobs story most people know skips the twenty years of failure in the middle. Using Brent Schlender and Rick Tetzeli's Becoming Steve Jobs, we walk through the 5-year-old at his workbench, the firing, NeXT, Pixar, and the return to Apple, and we pull out the lessons worth applying to your own business.

S. Truett Cathy spent twenty-one years learning service, cost control, patience, and purpose before opening the first Chick-fil-A. His story shows that lasting success is rarely fast, it is built one customer, one lesson, and one opportunity at a time.