<p>So do you want to learn about Design Thinking but you're short of time? Well, our <a href="https://www.designthinkersacademy.co.uk/courses/design-thinking-fundamentals/">Design Thinking Fundamentals</a> course may be the one for you. Taking place over just two-days at our London studio, it covers the complete double diamond: discover, define, develop and deliver.</p><p>Adam Forbes is one such person who has taken the. course. He is the founder of <a href="https://www.gofamiliarize.com/">Familiarize</a>, a startup passionate about customers and helping early stage founders understand them better. Adam founded Familiarize because he believed "the old model of building products we think customers need and flogging them through advertising is dead. Previously Adam worked on the “growth” side of business, avoiding “cost cutting” wherever possible – mostly in innovation, a stint in the cabinet office’s e-government and many years in BP’s technology arm.</p><p>In this edition of the podcast we talk to Adam about his experience on the course, what learning's he's going to take from it and how he's going to put Design Thinking to use.</p>
