How Xbox product design is changing the game | Carl Ledbetter

Carl Ledbetter has been designing at Microsoft for the past 30+ years, with the last 20 years at Xbox. There, he’s been a huge part of keeping Xbox relevant and expanding the audience for Xbox gamers through design. He takes Devin through the biggest launches of his varied career: the Zune, the Xbox Kinect, and how even products that don’t stand the test of time can still contribute innovations that find new uses. He shares stories about the creative ways Xbox is bringing immersive gaming to a wider audience, and explains why Xbox’s design North Star is…invisibility? Time Stamps: 01:19 Learning Precision at Fluke 05:29 XBox Elite Controller is polarizing 08:33 Gaming in a “flow state” 10:13 Design That Disappears 11:38 Xbox Adaptive Controller Story 18:17 Zune - Lessons and Regrets 26:21 Xbox Console Evolution 29:32 Lightning Round  Links Devin Liddell on LinkedIn Carl Ledbetter Teague About the Host: Futurist Devin Liddell Devin Liddell is the Principal Futurist at Teague. With over two decades of experience in innovation and design strategy, Devin has worked with industry giants like Boeing, Intel, and Nike, helping organizations anticipate changes across both near- and far-term horizons to create their preferred futures. Devin is a frequent contributor to Fast Company.  Get in Touch  Have a complex problem that needs solving? Have a great guest or topic idea? We want to hear from you. Visit us at teague.com or send us an email at [email protected]