Destroy The Hairdresser

Apparently, giving away free business education is controversial now. Who knew? This week, Cyd and David are talking about the methods that have made Destroy the Hairdresser one of the more controversial voices in the industry. Hourly pricing, removing tipping, ditching retail, and questioning the way salons have always operated. And while the internet loves to argue about these things, we're more interested in helping hairdressers actually understand them. David is launching a FREE three-part class series where he's breaking down our methods, answering your questions, and helping you understand why we teach what we teach. No gatekeeping, no fluff, and yes, you can ask the hard questions. We're also talking about why copying a business method without understanding it is a recipe for disaster, how the industry is finally starting to shift, and why we're not interested in watering down our message just to make people more comfortable. Oh, and somewhere in the middle, Cyd becomes convinced she's having a medical emergency. So there's that. Want to learn from David for FREE? Join his free class series happening in October, November, and December. One registration gets you access to all three classes, and you can bring every question you've ever wanted to ask about our methods. Ready for more than just the education? The Hairdresser Business Club is where we help you take what you're learning and actually put it to work. Get access to ongoing business education, coaching, resources, and a community of hairdressers who are ready to do things differently. Because learning a new way to run your business is one thing. Actually doing it is another. Sign up for David's free classes or join the Hairdresser Business Club using the links in the episode description.

What if half the things you’ve been told your salon needs are actually just costing you money? This week, Cyd and David are doing what they do best: questioning everything the beauty industry has decided is “normal.” Retail shelves. Affiliate links. Brand deals. Business tools. Expensive education. Calculators disguised as revolutionary technology. And yes, even the difference between saying you “made” $60,000 in retail versus actually looking at how much of that money ended up as profit. Because bringing money into your business and actually making money are two VERY different things. They also get into why salon owners can have packed books, great revenue, a busy team—and still have nothing left after the bills are paid. And why sometimes the thing standing between you and a more profitable business isn’t another class, system, or shiny new subscription. It’s being willing to question the way you’ve always done things. If you’re listening to this thinking, “Cool, but I have no fucking idea what I should actually change in my business,” that’s exactly what our coaches are here for. Book a free coaching call with DTH. Talk to an actual human about what’s happening inside your salon, where your money is going, what isn’t working, and what might need to change. No generic business advice. No pretending everything is fine. No selling you another calculator. Just a conversation about your actual business. Book your free coaching call with Destroy The Hairdresser and let’s figure out what the hell is going on.

AI is coming for every industry, and hairdressers aren’t magically exempt. But that doesn’t necessarily mean what you think it means. In this episode, David talks about what happens when artificial intelligence can do things faster, cheaper, and eventually maybe even “better” than humans. Because while AI can replicate a service, automate a system, and probably one day cut some damn hair, there’s one thing it can’t actually replicate: you. Your personality. Your perspective. Your artistry. Your ability to connect with another human being. And as technology gets faster and more perfect, David believes the imperfect, slow, intentional work of actual humans could become more valuable, not less. So maybe the future of the hair industry isn’t about competing with AI at all. Maybe it’s about building businesses that leave more room for the thing technology can’t replace: humanity. We’re talking artistry vs. service providing, why salons should be treated more like practices, the coming AI divide, and why the systems and automation we teach at DTH were never meant to remove the human from your business. They were meant to give you more time to actually BE one. And if the way we think about business makes sense to you, now is the time to join the Hairdresser Business Club. The Club is currently $40/month, and on October 1st, it increases to $99/month. Join before the increase and lock in the $40 rate for as long as you remain a member.

If Cyd lost every single client tomorrow and had to rebuild her clientele from zero, she wouldn't start with the algorithm. In this episode, Cyd breaks down the five things she'd do again to build demand: becoming memorable, talking to actual humans, ditching outdated ideas of "professionalism," asking for referrals, and becoming known for something. Because Instagram will change. Algorithms will change. Platforms will come and go. But people still buy from people they know, like, and trust. If you're struggling to build a clientele—or you're posting constantly and wondering why it isn't translating into business—this episode is your reminder to get back to the fundamentals that actually make someone choose you. Want help putting it into practice? Inside the Hairdresser Business Club, Cyd teaches social media, branding, marketing, and business strategy every Monday. The Club is currently $40/month and increases to $99/month on October 1st. Join before the price changes and keep your $40 membership rate for as long as you remain an active member.

This week, we're going there. We're talking about power, money and who the hair industry chooses to put on a pedestal — and more importantly, who it continues to protect when serious allegations come to light. What starts as a conversation about the recent allegations and lawsuits surrounding Frédéric Fekkai turns into a much bigger conversation about our industry: the disproportionate power given to men in a female-dominated profession, the stories that get swept under the rug, the brands and publications that stay quiet when money is involved and why hairdressers need to start paying attention to exactly who they're funding. We're not journalists, and we're not asking you to blindly believe us either. We're asking you to do something we've always wanted hairdressers to do: Think for yourself. Do your research. Follow the money. And decide what you're willing to support. That's also exactly why we built the Hairdresser Business Club. The Club isn't about giving you another set of industry rules to blindly follow. It's about teaching you how to think differently about your business, question the systems you've inherited and build something that actually works for YOU. If you're ready to stop blindly following the industry and start thinking like a business owner, come join us inside the Hairdresser Business Club.