<description>&lt;p&gt;One of the ways you can reduce the risk of failure before entering a new region is by doing some test marketing in that region first. You can gauge the interest, create some demand - and most importantly identify any blockers early on. &lt;/p&gt;</description>

Diary of a first-time CMO volume 2

Cognism

Team entry 6: Warming up a region with marketing - LinkedIn post authored by Liam Bartholomew

NOV 26, 20244 MIN
Diary of a first-time CMO volume 2

Team entry 6: Warming up a region with marketing - LinkedIn post authored by Liam Bartholomew

NOV 26, 20244 MIN

Description

One of the ways you can reduce the risk of failure before entering a new region is by doing some test marketing in that region first. You can gauge the interest, create some demand - and most importantly identify any blockers early on.