Digital Hospitality

Shannon McMenamin grew up riding in her dad’s keg delivery van with bootleg Grateful Dead tapes playing along the way. Today, as president of McMenamins, she helps carry that love of music into more than 50 locations across Oregon and Washington. On Digital Hospitality with Shawn Walchef, McMenamin talks about her family’s approach to turning historic buildings into community gathering places and how Soundtrack helps the team select music, manage playlists and protect the atmosphere across its pubs, restaurants and hotels.

A restaurant’s story includes the decisions customers never see. Kelsey Bush, chef-owner behind Bloomsday, Loretta’s and Green Engine Coffee Co., joins Shawn Walchef to share how she’s building connections through her businesses. Blogs give her team room to explain everything from seasonal menus to the design choices inspired by her grandmother. She shares why Loretta’s needed a clear coffee-and-pastry concept, how ten years of operational challenges prepared her to lead and why she’s building businesses that can function without her handling everything. From branded kids’ cups to nostalgic drink names, Bush shows how small details create lasting family memories.

What does it take to turn neighborhood food walks into a business across 23 cities? Kenny Dunn, founder and CEO of Eating Europe, joins Shawn Walchef to share how introducing friends to his favorite people and food in Rome became a business. As the company expanded, full-time salaries in cities with fewer bookings squeezed margins, forcing Dunn to pause growth and rethink the model. He shares how his team finds local characters and restaurants, why those relationships are difficult to replace and what makes a food tour memorable: helping travelers experience a city as if a local friend were showing them around.

What does it take to grow a restaurant brand without losing sight of food and service? Sean Greenberg, co-founder of Pluckers Wing Bar, joins Shawn Walchef to share lessons from 31 years in business. Opening their second restaurant 210 miles from the first forced the partners to build systems that could support growth. Today, handheld ordering and kitchen displays help their teams serve guests faster, but shift preparation and communication remain daily priorities. Greenberg explains why Pluckers follows proven technology, how the partners divide responsibilities and why a better guest experience drives every decision.

What does it take to grow a restaurant company while giving your team more time for guests? Jason Berry, co-founder of KNEAD Hospitality + Design, joins Shawn Walchef at the CREATE conference to discuss building a company with 1,000 employees and creating opportunities for them to advance. For Berry, AI earns its place by capturing reservations and handling routine tasks so staff can focus on hospitality. That same approach shapes his advice for owners: surround yourself with trusted experts, learn from their experience and stop trying to do everything yourself.