Tattoo brand, Mad Rabbit, created Mad Monday leading up to BFCM to build momentum. And it's worked like a charm. On this episode of Ecommerce Marketing School, Mad Rabbit co-founder Selom Agbitor breaks down how their strategy. The best part? You can create your own holiday any time of year. Post-BFCM is the perfect time to keep the sales coming.  Follow Val on TwitterReach out to SelomConnect with Selom on LinkedIn Follow Selom on TwitterFollow Selom on InstagramTry Privy for FREECheck out the Triple Whale Network