Building a Brand on Being First with Jasen Urena of NestFresh

In an industry where it would be easy to treat an egg as just an egg, one brand has built its entire identity on finding the next big thing.  Jasen Urena is the Executive Vice President of NestFresh, a company that's been an early adopter of cage-free, free-range, pasture-raised, non-GMO, and regenerative organic egg production, and recently became the first company in the US to put a humanely hatched egg on grocery store shelves.  Today, Jasen walks us through their history of innovation, how NestFresh has built long-term partnerships with over 300 independent family farms, and what it actually takes to be a first mover in the egg industry.