The Former Green Beret Reinventing Eggs with Patrick Samuels

From a career in Special Forces to raising 300 chickens, Patrick Samuels has taken an unconventional path into the egg industry. Now, as CEO of Sunnyside Egg Co., he's challenging traditional farming practices and working to prove that pasture-raised eggs can be produced on a much larger scale without compromising his vision for regenerative agriculture. Patrick shares how Sunnyside is using mobile chicken coops, regenerative farming practices, and partnerships with local farmers to create a different approach to raising hens. From navigating the challenges of outdoor production to expanding retail distribution and pursuing an ambitious goal of one million birds, it's a story about questioning industry norms, balancing ideals with economics, and proving that doing things differently can also be a viable business strategy.