The Moment Before: Hydration, Healthy Habits and Everyday Performance

Brothers Brandon Burrell, Founder and CEO, and Julius Burrell, Co-Founder of AForce Hydration joins eHealth Radio and the Health News Channel. The company brings together hydration products, a daily preparation ritual and AForce OS, a technology platform designed to help people prepare for the moments that matter. Listen to interview with host Eric Michaels & guests Brandon Burrell & Julius Burrell discuss the following: What inspired you and your brother to start AForce? What is one simple way people can make hydration part of their everyday routine? Your ritual is “Pause. Hydrate. Lock In. Perform.” What does that mean, and can you give us an everyday example? What is AForce OS, and how is it designed to help people prepare for a workout, a busy workday or another important moment? What is one simple habit listeners can start tonight to take better care of themselves and be more prepared for tomorrow? TIP: “Tonight, pick one moment you want to be ready for tomorrow: a workout, a presentation, a work shift or time with your family. Make preparation easier by putting your water bottle where you’ll see it, planning a meal and protecting time for sleep. Before that moment, pause, take a breath and choose one thing you want to do well. Afterward, ask yourself what helped and what you would change. You do not have to overhaul your life overnight. Start with one small habit you can repeat. Preparation begins before the pressure arrives.” Brandon Burrell, Founder and CEO, AForce Hydration, Inc. Brandon Burrell is an entrepreneur whose background spans finance, global hospitality, workforce operations and consumer businesses. Before founding AForce, he built Global Crew Services and launched Alkaline Fresh, bringing together his experience in international business and his interest in everyday wellness. The idea for AForce took shape during early morning walks on Fort Lauderdale Beach, where Brandon began thinking about the role hydration could play in how people prepare for their day. He shared that vision with his brother Julius, and together they began building the company. As Founder and CEO, Brandon leads AForce’s vision, strategy and business development. His goal is to make preparation a practical daily habit for people across different walks of life, from athletes and entrepreneurs to parents and professionals. Julius Burrell, Co-Founder, AForce Hydration, Inc. Julius Burrell is an entrepreneur and former collegiate baseball player at Jacksonville State University, with experience in fitness, international business and operations. His entrepreneurial background includes founding Amp Fitness and Echelon Security Group, where he developed his approach to leadership, discipline and building businesses. At AForce, Julius helps translate the company’s vision into practical systems, products and everyday experiences. His work includes the development of AForce OS, a platform designed to help people prepare for important moments, take useful action and reflect on what worked afterward. Drawing on his experience in sports and business, Julius believes preparation should be relevant to everyday life. Alongside his brother Brandon, he is building AForce around a simple ritual: Pause. Hydrate. Lock In. Perform. Website: https://www.joinaforce.com People also listened to this: Creating a New Path Forward in the Opioid Crisis