EP 134: The 20-Searches-A-Month Page That Booked Seven Sales Calls

Sam Dunning co-owned an agency with two other founders, has hosted the Breaking B2B podcast since 2020, and now runs Breaking B2B, an AI SEO agency for SaaS brands. In this episode of Embracing Marketing Mistakes, Sam explains why a keyword with tiny search volume can be worth more than one with thousands, why he thinks many marketers are stuck in what he calls the top funnel trap, and why AI tools recommend brands on buying-intent searches but not on how-to questions. Sam walks through a page Breaking B2B built for a YouTube agency that works with SaaS companies, on the best YouTube agencies for SaaS in 2026. He says it gets about 20 searches a month on Ahrefs, yet it brought seven booked calls for 50k ACV deals within a month of publishing and got the agency recommended in ChatGPT, Claude and Google AI Overviews. He also shares his 90 days to revenue playbook, built live around Prohibition, why he recommends the sales book Gap Selling to marketers, and the early mistake where outsourced, unchecked content wiped out his own agency's rankings. Do you have a F*ck up to share? Your competitors are being named by AI. Are you? One of our clients went from being named in 4 of 50 buyer prompts to 19 in 90 days. Book your free AI visibility check with Chris here. 👉 [Book free AI Visibility Check] 👈  Subscribe to our newsletter The mistakes we see marketers make, every fortnight. 👉 [Subscribe here] 👈 Follow Chris: X, TikTok, LinkedIn Follow Will: LinkedIn Follow The Show: TikTok, YouTube