Building a Lead Generation Business With AI With Will Tribe [Ep.224]

SEO has changed dramatically over the past few years, but that doesn't mean the opportunities have disappeared. In this episode, Greg sits down with SEO expert and lead generation operator Will Tribe to break down what's working in search today and why lead generation may be one of the more resilient opportunities for online business owners. Will has been doing SEO since 2009 and has moved between affiliate SEO, foreign SEO, and lead generation. After seeing the economics of affiliate SEO change, he returned to lead gen and has since used AI to rapidly test new niches and build out a large portfolio of websites. We dive into how Will finds lead generation opportunities, why he focuses on smaller geographic markets and exact-match domains, and how he tests a niche before committing significant resources. Will also explains how AI has changed the economics of SEO. Instead of spending months building a site and hoping it works, he can now launch inexpensive tests, gather data quickly, and double down on the opportunities that show potential. If you want a practical look at where SEO and lead generation are heading, and how AI is changing the way these businesses are built, this episode is worth a listen. Topics discussed in this episode: 01:52 - Will's background from affiliate SEO to lead generation 08:08 - Finding the right lead-gen partners 13:00 - Do exact-match domains still work? 17:21 - How Will uses AI to deploy and test SEO sites 24:28 - How to test a niche and find opportunities quickly 27:20 - How soon Will starts seeing results after launch 31:00 - How Will manages a portfolio of over 2,000 websites 35:30 - What Will's SwitchMonster tracking tool does 30:10 - Where is the future of lead gen going? 47:33 - How to structure lead-gen deals Mentions: Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Switch Monster Connect with Will on X Sit back, grab a coffee, and learn how to use AI to build a lead generation business!