The Brain Behind Nike’s Brand with Nike’s Former CMO
#23: In this episode, I meet Greg Hoffman, the brains behind Nike’s marketing campaigns as the former Chief Marketing Officer. A global brand leader, Greg held marketing, design, and innovation leadership roles at Nike for over 27 years. He shares with us his life at Nike, to show you how you can use emotion and design to build insanely powerful branding, create a movement, and harness both the art and science of constructing a brand image.
Read Greg’s book: Emotion by Design: Creative Leadership Lessons from a Life at Nike
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