AI Should Make Agents More Human

Send us Fan Mail AI is changing estate agency, but adding more tools is not the same as improving how a business works. Mark Burgess and Rob Brady discuss how connected information across calls, messages, valuations, viewings and customer behaviour could help teams make better decisions and support a stronger customer journey. They explore how AI can give agents more time for their expertise, judgement and relationships with customers, and why leaders should start with the outcome they want before choosing the technology. Follow the Estate Agency X Podcast and share this episode with another estate agent. This episode is sponsored by Iceberg Digital, the AI Operating System for Estate Agents. They replace outdated CRMs, disconnected marketing tools, and manual prospecting with one intelligent, AI-driven ecosystem, built to increase revenue per employee and future-proof your agency. https://iceberg-digital.co.uk/ Ready to take your agency further? Explore the EAX Business Accelerator and find the right programme for your next stage of growth. Discover Leading Estate Agents of the World and connect with a network of ambitious independent agents. Find out more about Estate Agency X